![]() Bags, the 26-year-old Tao Liang, has more than 4.6 million Weibo followers and 870,000 followers on his WeChat public account. José Neves, founder of the e-tailer Farfetch, said at The New York Times International Luxury Conference last week in Hong Kong that, for a brand, “the first and foremost platform for your direct presence as a brand in China is WeChat.” The platform’s Mini Programs, third-party “apps” that run in WeChat without requiring downloads, increased to more than one million in 2018, used by brands such as Burberry, H&M, Dior and Longchamp.Ī STAR Mr. But WeChat is a closed platform and account holders can see only what their friends post, which means brands can interact with subscribers on a personalized level. USAGE With one billion monthly active users, it is the most popular messaging app in China.ĬONTENT Primarily a messenger app, WeChat can be used to do everything from hailing a cab to booking a hospital appointment - and payments can be made by WeChat Pay. INTRODUCED January 2011 by Tencent, one of China’s top tech companies If you rolled all your phone apps into one, the result would be close to WeChat. Tencent introduced the messaging app in January 2011. In addition, Weibo Stories, which is similar to Instagram Stories, also allows users to upload short visual content.Ī WeChat logo outside Tencent office in Guangzhou, China. Live streaming has become a crucial component of Weibo’s offerings (the platform just acquired its live-streaming partner, Yizhibo) and is a major tool for K.O.L. As a public platform, it’s a launchpad of viral content and the place where online influencers, known as Key Opinion Leaders (K.O.L.s), go to amass a following - and perhaps turn their popularity into brand ambassador roles. USAGE 430 million active users a month (for comparison, Twitter has about 326 million)ĬONTENT Official news channels have large followings, but there is little political content that is user-generated because censors quickly remove anything that is deemed sensitive. INTRODUCED August 2009, by the Chinese technology company Sina Corporation If you're lost at any stage of the course, you can always reach out to me at the Q&A section.If you want to go viral on social media or gain a mass audience in China, get on Weibo, China’s Twitter and now the country’s most popular microblogging site. Navigate the different rules and admin requirements Set up back end necessary for WeChat integration Using the SDK to manipulate share cards looksĪllow users to do social login with WeChat and obtain user's information Using the SDK to access WeChat user's location Gain a clear understanding of WeChat Official AccountĪble to set up WeChat JSSDK for your website In order to get the full benefits of WeChat, at the end of this course, you will be able to do the following: Understanding the rules and limitations of its platform will help you reach a billion users on WeChat. WeChat has its own set of rules when it comes to software development. Although if you already have experience building websites, this course will be slightly easier to obtain the necessary information for you to do WeChat-related integration. This course is suitable for developers at any level. As a business in China, it's very common to take advantage of WeChat Official Account. ![]() WeChat has large social components comparable to Facebook. While on the surface, WeChat only seems to be a communication app. WeChat's ecosystem is quite different from similar tech giants in the west. WeChat has about 1 billion monthly active users. Developer/entrepreneur who is looking to reach more Chinese audiences through WeChat.
0 Comments
Leave a Reply. |